Matt Gillogly was a successful real estate investor who had taken lessons from his experiences to begin coaching and training others. Matt had a hunch, however, that he could focus his marketing expertise on a niche that was near and dear to his heart-business owners who wanted to run their businesses from a Christ-centered standpoint. "We have worship services on Sunday mornings at our events," Matt says. "I had the suspicion that this sub-culture in real estate investing existed and I had wanted to pursue it for some time."

Matt took that hunch to Bob Regnerus of TheLeadsKing.com and together they developed a plan for testing this market. Within 48 hours of launching a landing page, Matt was generating leads. Within a week he had a whole new business. The Renegade Christian Entrepreneur was born.

As the definitive guide and resource for Christians who want to run successful for-profit entrepreneurial endeavors, Matt's company operates on the primary principal of helping to fund the Kingdom and bringing glory to God. He shares this information with his clients as a marketing professional and coach. Though his major arena of focus continues to be the real estate investment business, his techniques can be applied to the entire array of endeavors pursued by Christian entrepreneurs.

As a successful entrepreneur, Matt says one major element is in learning to understand your own gifts and areas of expertise. When it comes to aspects of running a business that are not in your arena of talents, you have to look at the members of your team and assess if the necessary elements are there. Matt says an entrepreneur has to ask, "How can I find the best person that can do this for me who is already doing it for people like me and my business?" This last point is critical. For instance, Matt says, "There are a lot of Google AdWords people who are really good at generating traffic, but they weren't really good at helping me convert that traffic."

"It's not just about the click through rate; it's the quality of that click through rate once they get to your landing page," Matt says. Outsourcing leads generation to TheLeadsKing.com has given Matt's business the advantage of quality leads and high conversion rates. It has freed Matt to utilize his time and talents doing what he does best and furthering the goals and vision of his business.