Dave Zehala is a marketing real estate expert with more than 18 years of experience in direct response advertisements on TV and radio, outdoor advertising, direct mail, print advertising, and web-based marketing strategies. His businesses include a lead-generation service for real estate investors across the country and a local real estate investing operation. Early in 2007, Dave started a regional coaching business that provides training tools and support for real estate investors in and around his hometown of Columbus, Ohio.

Dave has been a long-time leader in offline, mass media marketing. However, he says "what we've found in our portfolio of lead generation services-not just that we marketed to clients but that we used for ourselves-is that we lacked a lot of knowledge and expertise in the area of the web."

To ramp up his coaching business and get the cash flowing, he turned to the experience of Bob Regnerus of TheLeadsKing.com. "We wasted absolutely no time generating some serious leads by getting set up with him [Bob] in a matter of days," says Dave.

Dave sees two big benefits for his company from his work with Bob. "It's allowed the online leads that come into my funnel to virtually come in with very little manual intervention from me and my staff. That's just a huge time saver," Dave says. The second benefit is the way leads are filtered and screened as they come in. Both the quantity and the quality of leads coming in have increased.

Work with Bob has also helped change Dave's mindset about a strict pay-per-click approach to generating leads online. "I liked the convenience of just being able to write a check by traffic converted to lead converted to deal," Dave says. TheLeadsKing.com was able to show Dave, first hand, the power of SEO. "About a week after he flipped the switch, I called him up and I said, 'Bob what is going on with all these leads?' There was just an influx of leads coming in from some of the stuff he was doing in the background on SEO. That's when he came clean and said, 'Dave, I just wanted to show you first hand how quickly we can actually generate some of these leads organically so you don't have to pay for them.'"

"That was a big 'Aha!' moment for me. I always thought the SEO stuff was going to be a slow kind of linear build that would take six, twelve, and eighteen months to get results. He definitely proved me wrong on that. We got results in a week or two."