This is a question I get a lot. The dollar value might change, but in general, the amount is $1000. So let’s go with that figure. 

I’ve published a “Get Rich Timeline” on The Official Get Rich Guide To Information Marketing on the Internet  that shows you how to get an online business going in 12 weeks.

In terms of how I’d spend $1000, I’d buy a domain for $10 from GoDaddy, get hosting from any number of places for $10/month and plan on spending $980 on advertising and generating leads on Google.

Now, some modifications to the plan if you have limited capital:

1)      Use wordpress.com or blogger.com for your website

2)      Make sure to spend extra time on research

3)      Spend as little money as necessary in order so that you have more for advertising.

4)      Must look to leverage the leads you generate and get revenue coming in, so if you don’t have a product, sell someone else’s

As you develop your business idea and take steps toward it becoming a reality, you might have wondered why I would generate leads instead of creating a product. After all, that’s what people are going to buy, right?

True, but that’s exactly what you SHOULD NOT do. It’s a critical error that many beginners (and seasoned veterans) make far too often.

The fact of the matter is, before you even consider a product, you need to understand one important thing…

When you hear the stats about the number of businesses that fail within their first 3 years of existence, it’s not because the owners of these businesses were idiots. Far from it. Many smart people fail in business because they failed to understand IF people are available to buy, and WHAT people want buy. 

So to hedge your success in any business, don’t spend time now creating a product or developing a service. Instead, do this: figure out what people are looking for and exactly what they want. Don’t try to create a product, then stir up demand – you don’t have enough money to do that – you look for demand, create product based on what they want, then stir up orders for products they asked for. That’s good business, and what you will look to discover in the important Phase we call, “Research My Market”.

You should go to http://www.ResearchMyMarket.com to learn more about researching a market.

Bob

 

 

Bill Glazer, as the owner of two very successful retail stores in Baltimore, has been testing and tweaking retail marketing strategies for nearly thirty years. He is now the nation’s number one advisor to the retail industry. Hundreds of top retail stores have utilized his innovative direct response advertising and direct mail programs. Bill publishes multiple marketing newsletters, has several high-level coaching groups, and manages major marketing events. As part of his successful retail marketing coaching business, not only does Bill use Bob Regnerus of TheLeadsKing.com to drive online traffic to his business, he sends his clients to Bob, as well.

Bill says that a business owner really needs to look at where they can best leverage their time in order to maximize their profits. "There are things that I always tell business owners they should be spending their time on. One of them is on developing the marketing plan for their business. The other is understanding-not necessarily doing it themselves-but understanding copywriting," Bill says. He encourages his clients to outsource those items that are clearly not the best use of their time, such as bringing targeted traffic to a website and then converting that traffic to sales. This is "something that you should be outsourcing to a specialist," Bill coaches. "It’s just not the best use of your time under any circumstance."

Bill sites the use of video on landing pages as one of the ways TheLeadsKing.com has really helped to improve his online marketing funnel. "So often times when somebody comes to a website, they don’t quite understand exactly what action you want them to take. The advantage of the video is that you can use another media other than words. You can use audio and visual to specifically tell people what to do."

Through keyword expansion, a specialty of TheLeadsKing.com, Bill is gaining traffic from new sources he would not have previously considered. "The nice thing about the whole idea of targeted keywords is that for a relatively modest amount of money, in a really short period of time, you can be testing certain keywords," Bill says. There is a surprising amount of traffic in "some sort of hidden places" that wouldn’t immediately pop out at you as good sources, he says.

Want to be our next success story?

Get a Free Book from Bob Regnerus at www.FreeBigTicket.com or call the office at 1-877-349-2615 and book your appointment to speak with one of Bob’s business coaches.

Alexandria Brown runs www.AlexandriaBrown.com, and she specializes in ezine publishing and marketing strategies for coaches, consultants, speakers, and authors.

Alexandria’s main concern when I started working with her was the low opt-in rate on her landing page. The page offered a subscription to her weekly newsletter, "Straight Shooter Marketing," in return for a visitor filling out a contact information form. There was nothing horribly wrong with the page-it had a prominent headline, didn’t confuse the visitor with a lot of irrelevant text, it made a clear offer, and it reminded the visitor a number of times to opt in and fill out the registration form. Still, Alexandria was only convincing 6% to 13% of her landing page visitors to actually fill out the form. I evaluated Alexandria’s landing page and identified a number of areas for improvement:

1. Media: Alexandria’s old page had a still photo of her below the headline, with a link to an audio file below the photo. We replaced the still photo and audio file with a video clip, in which Alexandria introduces herself, makes her offer, and reminds the visitor to fill out the registration form.

2. Registration Form: On Alexandria’s old page, the registration form was "below the fold," meaning that visitors had to scroll down the page before they could see it. On the new page, the first few lines of the form appear "above the fold," making it much easier for visitors to understand what they’re supposed to do. We added a second registration form at the very bottom of the page, too, to make it easier for visitors who read through the entire page before deciding whether or not to opt in. This may seem like overkill, but anything you can do to make your page more user-friendly will pay off.

3. Headline: Alexandria’s old headline was large, colorful, and in the right place, but it was a little wordy. We cut the headline down from 40 words to 18 words on the new page, giving it a stronger message, making it easier to read, and making it easier on the eyes all at the same time.

4. The Offer: We expanded the offer from one item (the subscription to "Straight Shooter Marketing") on the old page to three items on the new page. In addition to the subscription, visitors are also offered an audio class and a special report on ezine publishing.

5. Testimonials: The testimonials on Alexandria’s old page were compelling and authoritative, but we made them much more eyecatching and personal by breaking up the text and adding photos of the clients who provided the testimonials. We also added several additional testimonials-if you can get ten good testimonials from your clients, put every single one of them on your landing page.

6. Unnecessary Text: We also removed a little bit of unnecessary text from the page. The text wasn’t off-topic or repetitive, but we were able to take it off the page and get a cleaner look because Alexandria addresses all of the points in her video presentation.

So as you can see, even on a pretty good landing page, there was a lot that could be improved. Did it make a difference? Well, since Alexandria started using her new landing page, her opt-in rate has increased from 6-13% to 13-28%. In other words, she’s doubled her opt-in rate and cut her cost per lead in half. A picture may be worth a thousand words, but I think this example shows that a video is worth a hundred thousand.

 

Want to be our next success story?

Get a Free Book from Bob Regnerus at www.FreeBigTicket.com or call the office at 1-877-349-2615 and book your appointment to speak with one of Bob’s business coaches.

This is Melanie Benson Strick, founder of the CEO Factor.  She is a brilliant marketer and coach, but was having a trouble getting her online marketing funnel working.  Click her video to learn how we made some corrections for her and got her "found money".

Want to be our next success story?

Get a Free Book from Bob Regnerus at www.FreeBigTicket.com or call the office at 1-877-349-2615 and book your appointment to speak with one of Bob’s business coaches.

In my presentation when I speak before large groups there’s always one line that gets ‘em laughing.

"Google knows everything"

I love Google.  My clients love Google.  Google has made me and my clients a lot of money over the years.  Now, we get another glimpse of "what Google knows".

This is actually pretty cool how they are using GEO Targeting.  It’s the same technology we use for local clients in targeting local prospects for their business.  Check out this great article from the SF Chornicle. 

Google.org joins CDC in battle with flu

Bob.