For a complete review of the book see Donny Deutsch - Often Wrong, Never in Doubt : Unleash the Business Rebel Within

Hi there - it’s Bob.  A quick message today.

I’ve created a short video that explains the things you need to look for in a Traffic Management Firm.  If you are looking to get traffic to your website, and have someone do AdWords Management or SEO, you need to ask yourself a few questions first.  I hope this video is helpful.

http://www.FillMyFunnel.com

For a complete review of this book, see Tim Knox - Everything I Know About Business I Learned from my Mama: A Down-Home Approach to Business and Person

While many people may think that [tag-tec]using an auto-responder[/TAG-TEC] is only useful for sending out mass emails, there are actually a variety of others ways that you can make an auto-responder work for you. An auto-responder is excellent for opening new doors for [tag-tec]gaining more clients[/tag-tec] for your products and services. The following are even more ways that you can [tag-tec]use an auto-responder on your website[/tag-tec] to help [tag-tec]increase the business for your site[/tag-tec].

Collect Leads - One way that you can use an auto-responder on your website is to use it to help you collect leads. You can set up the auto-responder to collect leads and then you will be able to get an email digest that will show you each person who has requested any information from your auto-responder. It can be difficult to get your own leads, but using your auto-responder can help you collect them easily.

Price Lists - Another great way to use an auto-responder on your website is to use it to make price lists available to prospective customers. You can not only offer price lists for all your products and services, but you can also make product descriptions available as well as order forms and other type of sales material.

Free Reports - Many people also use their auto-responders on their website to help generate free reports as well. If you publish reports in an auto-responder format that are free, it is important that you make sure that they in some way relate to your website or your business. These free reports can help you to generate even more traffic to your site, which can lead to even more sales for your business.

Customer Surveys - Customers surveys are another great way to use your auto-responder on your website. You can make a survey that is in auto-responder format and allow customers to fill out the information so you can see how satisfied they are with your services or products. As you read these surveys, it will help you to find new ways to make your services better for your clients.

Publish FAQ’s - You can also use your auto-responder to help publish FAQ’s as well. It can get a bit difficult to answer the questions that everyone sends to you, so developing a FAQ list and using your auto-responder to publish it can save a great deal of time for you and can also offer more helpful information to your prospective customers as well.

Testimonials - While you may not have room on your website for all of the testimonials regarding your services or products, you can use your auto-responder to publish endorsements for your products and testimonials as well. This will enable you to be able to include all the of the testimonials about your product so potential customers can read them for themselves.

E-zine Archives - Publishing older e-zine articles that have been in your archives with your auto-responder is another great way to make use of your auto-responder on your website. This will provide visitors to your site with more helpful information that will be informative and helpful, and will also bring more customers to you as well.

Entire Website Content - Some people have found that actually publishing their entire website content in auto-responder format allows busy people to be able to print off the content so they can read it later. You may offer great content, but someone just browsing through may not have the time to read everything. Putting your site in auto-responder content will give them an opportunity to read the information later, which just may bring them back to your site.

E-books - Another great use for auto-responders on your website is using them to publish e-books. This is an excellent idea that makes it much easier for site visitors to be able to get your content. This way they will not have to worry about downloading the e-book and they will not have to worry about having special software to read it immediately.

Terms and Conditions - Lastly, you may want to use your auto-responder on your website to publish the conditions, terms, return policies, refunds, and other important information regarding your website and purchasing your products. This makes this important information readily available to anyone who may need it as well.

More than likely at some point in time you have walked into a store or a restaurant and had someone there call you by your name, and it felt great. No doubt you remembered that person and the store or restaurant you were at, and you probably wanted to give that place your service again. When someone you deal with remembers your name it makes you feel like your business is important to them and that they really care about giving you quality service. It is important to remember that this simple lesson in customer service also has great value in the online world as well.

While it is very hard to provide the same customer service online that can be provided offline there are ways that you can make customers and prospective customers feel like they are important to you. One way that you can accomplish this online is to personalize all messages that you send out with your auto-responder. You can actually set up your auto-responder to address the individual by their first name, last name, or both. Depending on what kind of auto-responder software you have, you may be able to add even more personalized information than just their name.

Using an auto-responder makes it very easy to do this type of personalization with only a little bit of your time. The software actually allows you to do this by using various codes in place of names. Although various auto-responder programs are a bit different, they all use codes to help you accomplish this personalization. When you are typing up your emails that you want to send you can simple write, “Hi there” and then put in the code for their first and last name. If you put in the code for both their first and last names, the recipient will get an email that addresses them individually.

If you start to personalize your emails, you will probably see quite an increase in the response rate. There is a variety of research that shows that people are far more likely to open an email that uses their name, whether first or last, and this also makes them more likely to read and be receptive to the rest of the content that is provided in this email as well. Believe it or not, personalizing emails is very easy if you have an auto-responder. All you have to do is insert the proper codes when you are writing the email, and every person will get an email that is personalized with their name. No, not quite as good as being greeted by name at your favorite restaurant, but it’s getting close.

Before you can start personalizing your emails you of course are going to have to have this kind of information. It is usually quite easy to get this kind of information by using your auto-responder as well. You can use forms on your website that offer free reports or e-books that require an email address to download the file, and their contact information then will be added into your database. If you decide to do this, make sure that your forms collect more than their email address, since you will need their first name and last name if you want to personalize their emails. After you have this type of information collected, then you will be able to personalize the emails that you send out.

With the great amount of spam email that many people receive, it is important that you make your emails look personal so you can actually get them to open it. Adding their name can make the feel like a valued customer and will prompt them to go ahead and open the email. If you do not have an auto-responder program you will no doubt have to spend hours of your time typing in names to get this affect, but an auto-responder can allow you to personalize emails in just minutes.

If you want to ensure that your email marketing campaigns are successful you need to start taking advantage of the personalization options available in your auto-responder software. Remember that feeling that you get when the customer service is great and people call you by name and try to carry this over to your customers and prospective customers that you contact by email. No doubt you will see your sales increase and you will have customers returning over and over again to experience that feeling of being a valued customer.