I have about 10 ideas for an information business, but where do I start?

Good question. When we start out, we always get a bunch of ideas, and we often try to implement ALL of them hoping one will stick and we get rich.

For your own sanity and chance for success, you want to abide the following rules. (Note, I didn’t invent these rules. They have been taught by the best business minds over the years, and I’ve heard them from Dan Kennedy, John Reese, Eben Pagan, Peter Drucker, Gary Halbert and countless others.)

I hear the “duhs” from here! Of course this makes sense, but we all break it. “Everybody will want this!” Yeah right. I promise you, you will go broke long before you convince everyone to buy your product, in fact, you will die from aggravation. The facts are, that it takes Millions of dollars, correct me, Billions of dollars to influence and some blind luck to shape and create demand out of thin air.

So do this – Sell to customers who are in pain, irrationally passionate, proactively looking for solutions, , have fears, and few perceived options. Basically, people who will exchange money for a solution. This is much easier for a business owner, especially one that is starting out and has a lot of ideas.

Personally, I’d pick the idea that has the most passionate, hurting, solution seeking, rabid buyers available. Asking the most important question – can I reach them? If so, that’s your plan. Go spend a couple hundred dollars to test the market. Run surveys, do your research, and generate leads. Find out if your idea has merit, and if so, go deep and wide.

If you have a lot of ideas and need direction, you would be perfectly suited for our very hands-on, insightful service ResearchMyMarket.com where we’ll do the heavy lifting of going into your potential market and doing the research for you and then coaching you on the possibilities that market has to offer, or if the market is a dud, and you should move on. This will save you hundreds of hours, and thousands of dollars. I guarantee it.

Bob.