Don’t You Dare Follow Corporate America Ms. and Mr. Small Business Owners!
For the Real World Business Owner, it makes little sense to worry about brand advertising. This kind of image advertising is simply not a strategy you should jump into. Focus instead on direct response marketing — get new customers into your business with real offers, not soft and fluffy slogans or mascots. Ad agencies will try and trick small business owners into believing they need to look like a big business and use the same big ad ideas. BAD IDEA. Don’t you do it! Focus instead of making solid offers, talking about benefits, and resisting the urge to be the same as everyone else in your market.
It don’t work.
Filed under Rants by Bob Regnerus
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