Tackling Retailers Marketing Problems - Bill Glazer

Bill Glazer, as the owner of two very successful retail stores in Baltimore, has been testing and tweaking retail marketing strategies for nearly thirty years. He is now the nation’s number one advisor to the retail industry. Hundreds of top retail stores have utilized his innovative direct response advertising and direct mail programs. Bill publishes multiple marketing newsletters, has several high-level coaching groups, and manages major marketing events. As part of his successful retail marketing coaching business, not only does Bill use Bob Regnerus of TheLeadsKing.com to drive online traffic to his business, he sends his clients to Bob, as well.

Bill says that a business owner really needs to look at where they can best leverage their time in order to maximize their profits. "There are things that I always tell business owners they should be spending their time on. One of them is on developing the marketing plan for their business. The other is understanding-not necessarily doing it themselves-but understanding copywriting," Bill says. He encourages his clients to outsource those items that are clearly not the best use of their time, such as bringing targeted traffic to a website and then converting that traffic to sales. This is "something that you should be outsourcing to a specialist," Bill coaches. "It’s just not the best use of your time under any circumstance."

Bill sites the use of video on landing pages as one of the ways TheLeadsKing.com has really helped to improve his online marketing funnel. "So often times when somebody comes to a website, they don’t quite understand exactly what action you want them to take. The advantage of the video is that you can use another media other than words. You can use audio and visual to specifically tell people what to do."

Through keyword expansion, a specialty of TheLeadsKing.com, Bill is gaining traffic from new sources he would not have previously considered. "The nice thing about the whole idea of targeted keywords is that for a relatively modest amount of money, in a really short period of time, you can be testing certain keywords," Bill says. There is a surprising amount of traffic in "some sort of hidden places" that wouldn’t immediately pop out at you as good sources, he says.

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