Featured Articles
Logo Designs
Wherever you look these days, there are logos. We are surrounded by them. Logo designs seep into our sub conscious and become part of the culture. They are an effective marketing tool for companies and are worth a thousand words. The owners of logo designs are very protective of them and will not allow any infringement. The logos are used across the brand, on advertisements and products.
There have been logos in use since the early part of the 20th century. The classic Coca Cola bottle was one of the first to carry such a symbol. Posters, pub mirrors and tin wall advertisements had them too. Logo designs were on shop fronts, buses, railway stations and in newspapers. Nowadays, they also pop up on our computer screens and TVs.
Clothing manufacturers make extensive use of logos and many of us are walking advertisements for them. It's almost impossible to buy a tee shirt or a pair of jeans on the high street without a logo printed on. Some people flaunt logo designs as status symbols. If people have bought designer labels such as Gucci and Fendi, they want other people to know about it. One of the most recognizable logo designs is the famous swoosh symbol of Nike. The three stripes Adidas logo is very familiar too. These logos are very minimal, as is the contemporary fashion.
A lot of time and money is invested in coming up with the right logo idea for a company. It's going to brand the products forever, unless a company is prepared to ditch it and invent a new one. British Airways and British Telecom did just that and no one really understands why. It must cost millions to change logo designs. They appear on every sheet of company stationary and literature.
The importance of a good logo is not lost on the music industry. Record companies want to shift product as much as anyone else. The classic logo designs help to define a band. The Rolling Stones are a prime example with their big, red lips logo. Heavy metal bands such as Metallica and Megadeth use gothic lettering to full advantage. The late Johnny Cash was always seen walking away with his guitar slung over his shoulder. The Explicit Lyrics Parental Warning stickers are probably the most potent of logo designs ever.
Logos are surely here to stay. If companies could put them on a chip and insert them into our brains, I'm sure they would. Logo designs will keep evolving as new cars, electronic goods and so on come on to the market.
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