Featured Articles
All of us have heard of communications. It is the business that is probably using up the single largest chunk of our salaries year on year. It ranges from the movie business to the more insidious advertising and direct marketing business, which pummel us with messages on a daily basis in order to make us crave more goods and become willing slaves of materialism. But, with so many different messages flying around in all directions, have you ever wondered how people are able to keep track? Or even if all these messages are complementing rather than contradicting each other? Well, welcome to the world of integrated marketing communications.
Integrated marketing communications is nothing but getting the messaging in various kinds of communication to be the same. What this means in actual terms is that agencies which typically use above the line, below the line and web based channels to convey information to intended target audiences have so far enjoyed the luxury of crafting different messages. While it is good news for the agencies as they get to charge again and again for the creative development, it is not such good news for the clients as not only do they have to pay again and again for the work, the results of the work too are not akin to integrated marketing communications.
What is integrated about integrated marketing communications is the fact that the message, whether it is above the line, below the line or delivered through the web channel, remains consistent. This consistency in integrated marketing communications is what makes them exceptionally successful. Imagine this. You are reading the newspaper and you see the message for a service. You watch television and you see the same message for the same service, albeit in a different kind of execution. You go online to see a revision of the same thing. The next time you need that service, whom are you likely to call? This is where integrated marketing communications scores big!
Most conventional advertising and direct marketing agencies are nowadays turning towards integrated marketing communications. The trend is catching up so fast that most agencies today favor integrated marketing communications set ups as opposed to above the line and below the line and are dismantling or consolidating their older set ups. Integrated marketing communications is the wave of the future and the brands and the agencies that hop on and ride with it today are the ones that will be able to make a mark in the days to come.
Web Marketing What do you know about web marketing? This is pretty much one of the largest... web-marketing.htm Good Website Designs But to effectively promote a website and thus make a memorable “commercial” targeted to thousa... good-website-designs.htm Making Money On The Internet For me, I work mostly as a freelance writer, so I use several resources to meet potential employers f... making-money-on-the-internet.htm Marketing Databases It may seem difficult to believe, but marketing databases, especially those with true data are... marketing-databases.htm Market Research Firms The truth is, most market research firms have stumbled on one of the least focused aspec... market-research-firms.htm Marketing Employment Of course, there is a lot that you can do in marketing employment. You can get involved in... marketing-employment.htm Business Opportunity Seekers The good news is the fact that there's no shortage of business opportunity seekers out there. That's because everyone h... business-opportunity-seekers.htm The Most Valuable Piece Of Real Estate Online You probably know real estate and immediately think of property and houses, right?... the-most-valuable-piece-of-real-estate-online.htm Hospitality Marketing As the name suggests, hospitality marketing is all a... hospitality-marketing.htm Mlm Mailing Lists MLM mailing lists contain hundreds of names and contact information of people who ha... mlm-mailing-lists.htm Article Marketing ... article-marketing.htm Marketing Agency It is difficult to really underscore how much difference the right marketing agency will make. We only take pro... marketing-agency.htm Newsletter Writing Newsletter writing doesn’t require a degree but it is something th... newsletter-writing.htm Internet Marketing Most internet marketing entrepreneurs know that the key to success lies in planning, c... internet-marketing.htm Business Start Up Costs If you are considering starting your own business, then ... business-start-up-costs.htm Affiliate Software Affiliate software is set up to track which affiliate has sent a lead to your website through a special link that is gi... affiliate-software.htm If You Know Visitors Are Coming Over You Had Better Clean Up Your House What do you do when company comes over? Well, let me tell you what we do around ... if-you-know-visitors-are-coming-over-you-had-better-clean-up-your-house.htm Write A Book Many people have the dream of becoming a published author. While some people specialize in a certain typ... write-a-book.htm I Dont Have The Time What does time have to do with my web site? ... i-dont-have-the-time.htm Marketing Information System Over the years, a marketing information system has been known... marketing-information-system.htm A Successful Entrepreneur An unstable economy and rising costs makes most of us too nervous to consider such a radical mo... a-successful-entrepreneur.htm Starting A Small Business Are you just itching to begin starting a small business? This is totally norm... starting-a-small-business.htm Flash Website Design Q: What distinguishes flash website design from ordinary website design? ... flash-website-design.htm Marketing Communications But have you ever wondered what exactly marketing communicat... marketing-communications.htm A Successful Entrepreneur2 An unstable economy and rising costs makes ... a-successful-entrepreneur2.htm Marketing A Business Not many businessmen realize this, but marketing a business ... marketing-a-business.htm Marketing Consulting This was a trend that was waiting to happen. The pr... marketing-consulting.htm Did You Think About Cleaning Your House Last Month In order for your website to be most effective, you better makesure the we... did-you-think-about-cleaning-your-house-last-month.htm Team Building Activities The thought of working for a company who would consider dropping me into the c... team-building-activities.htm Advertising Jobs In fact, as one of the largest industries employing real people, advertising j... advertising-jobs.htm Ebook Marketing Search out your audience. Your advertising bud... ebook-marketing.htm Make Easy Money I think we have all seen the advertising that tells ... make-easy-money.htm Shopping Cart Program A shopping cart program is essentially software that allows customers to select and... shopping-cart-program.htm Logo Designs Wherever you look these days, there are logos. We are surrounded by them. Logo desi... logo-designs.htm Telephone Sales Training Many companies have scripts that telemarketers read during their phone calls. ... telephone-sales-training.htm Business Opportunity Seeker If you are involved in any type of multi-level, network marketi... business-opportunity-seeker.htm Internet Marketing2 Most internet marketing entrepreneurs know that the k... internet-marketing2.htm Pay Per Click Advertising Pay per click advertising offers a couple of distinct advantages over traditional marketing me... pay-per-click-advertising.htm Make Money At Home If you are resourceful and somewhat of an opportunist, there are many,... make-money-at-home.htm Cheap Promotional Items Does anyone else feel guilty when they keep the pen that a charity has posted thru the door, bu... cheap-promotional-items.htm Accept Credit Cards Online Do you accept credit cards online as payment? 90% of online sales are completed by credi... accept-credit-cards-online.htm Make Your Website Have you considered the fact that you can make your web... make-your-website.htm
|