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So your ebook is written and ready to go! But, do you have an ebook marketing plan? A thoughtful ebook marketing plan is essential to success. Ebook marketing has been researched, tested and proven on the field of the net. You don't need to pioneer a new frontier. Self publishing online can be profitable, indeed lucrative. Use these tips, and watch your sales grow.
Search out your audience. Your advertising budget need not be large to reach millions of prospects. Ebook marketing requires innovative steps.
Look for ezines publishing content your target market finds interesting. Subscribe to those you find most informative. Inquire about advertising rates. Write the editor querying reciprocal links and free article submissions in exchange for a byline and link to your site.
Check out article directories to submit articles pertinent to your book's subject. You won't be paid, but you'll get free advertising and click-throughs to your site.
For example, if your ebook subject is “How to Build a Greenhouse”, write articles on greenhouse lights, insect control, soil management or hydroponics. Writing articles establishes you as an expert in the field. People interested in building greenhouses are likely to read your articles, which include your byline, and a link to your site.
Once your prospect arrives at your site, intrigue them. You statistically have ten seconds to capture your reader's attention. You'll want to use color and composition, an attractive cover design and to-the-point copy. Give them a reason to stay. Tell them up front and convincingly, how your ebook provides a specific solution to their problem or question.
Your ebook marketing plan must address format. PDF, from Adobe, is the current standard. Whether your customer has a Mac or a PC, uses Internet Explorer or Netscape, Windows or Linux, they can all view your ebook as you intended. There is also a security benefit. PDF files are highly resistant to viruses, unlike .exe files, which are easily corrupted. Last but not least, the PDF Reader is free to the viewer. As a publisher, you'll need to invest about $250 for the Adobe software to produce the PDF ebook.
Include an auto responder in your ebook marketing plan. Be sure your customer receives a prompt response.
Make a careful review of other websites and negotiate joint venture and affiliate agreements. Search out other sites of quality content which are not competitors, but appeal to the same audience.
In a joint venture, make an offer to advertise your ebook on their site, in exchange for 35-50% profit sharing on every sale generated through their site. Affiliate agreements are similar, usually with a lesser percentage.
Writers' ezines are an excellent vehicle for ebook marketing. Writers love to read, and they pass along good information.
Ebook marketing demands building your own email opt-in list as a valuable long-term ebook marketing tool.
Follow these steps, and you'll see sales soar!
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