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You've launched your website, have a great product, terrific web page design, reciprocal links, an active advertising campaign, an e-newsletter and you're good to go! Or so you think.
Do you accept credit cards online as payment? 90% of online sales are completed by credit card. If you do not accept credit cards online, you are statistically realizing only 15% of your potential sales!
Don't let all your other marketing efforts go to waste! I've seen hundreds of websites with a product I want, but no provision to accept credit cards online.
Think about it. No matter how enticing your product may be, how many people do you think are going to write down your address, make out a check, mail it and wait a week or two to receive your product? Very few. Online customers expect instant access. Immediate gratification and assurance. If you do not accept credit cards online, you'll also lose that “impulse” buyer, a significant percentage of your potential customers.
So you can see that you must include a way to accept credit cards online. Many people think that setting up a merchant account involves too much up-front expense, along with a load of logistical headaches that don't warrant the trouble. The fact is, to realize success as an online seller, you must provide your customers a means to buy and pay on the spot.
The more options you offer the buyer, the higher your conversion rate. When you accept credit cards online, shoot for all the majors: VISA, Mastercard, American Express and Discover cover the majority of buyers. Adding American Express and Discover can boost your sales by 12% over VISA and Mastercard options only.
Paypal offers a low-cost and hassle-free solution enabling you to accept credit cards online. They set up an automatic secure window that pops up when your visitor clicks “buy now”. The buyer enters their credit card information in the secure Paypal window. The security of the transaction is heavily emphasized. Your customer receives immediate feedback, building your credibility as a legitimate business and your customer's confidence that their money has been securely tracked and that your product is on its way.
Paypal does not require your customer set up an account in order to pay you. Accept credit cards online and capture every possible sale! Instant access is the name of the game. Paypal's fees are nominal, perfectly suited to a fledgling business.
If your product is information, a download is immediate. If it's tangible goods, your customer is confident it's on its way. Either way, your ability to accept credit cards online translates to the difference between success and failure.
So, when selling online, it's essential: include a means to accept credit cards online! Your sales figures will soar or languish on this alone!
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